What is Advanced Web Ranking?
Advanced Web Rankings is a tool offered by Caphyon that allows you to monitor your search engine ranking on specific search terms and across various search engines.
I recently trialled the software and it really is a great tool that will save you from running manual checks on your website ranking. The tool is quite comprehensive and comes with a huge list of features including but not limited to:
- search engine positions as well as Google Page Rank scores
- a keyword research tool (self explanatory!)
- rank evolution charts (monitor your rankings over time)
- top sites report (view the top websites returned for a particular search term)
How I used it
I used Advanced Web Ranking to run a comprehensive health check our search engine rankings and an analysis on how our direct competitors were performing compared to us. To do this, I simply created a list of the top 100 search terms that we were targeting and imported this into AWR. I selected the search engine we wanted (Google Australia) and then inputted a list of websites to check (in this case, our website and our top competitors).
Using the trial, we were able to quickly see how we were ranking for our top 100 terms compared to our direct competitors. This also shed light on the types of keywords we were and weren’t ranking well which was helpful in planning our focus on search.
Creating a new project with AWR
Pros/Cons & Alternative Tools
There are some other tools out there that allow you to check your search engine rankings such as:
- Aaron Wall’s Rank Checker (Free): http://tools.seobook.com/firefox/rank-checker/
- SEOMoz’s RankTracker (Free account allows 5 ranking checks per day): http://www.seomoz.org/rank-tracker
These tools all have their pros and cons depending on your needs. What I like about AWR is that you can create unlimited projects, track unlimited websites and unlimited keywords over time. The only downside I’ve come across so far is that the process of fetching the ranking data for each keyword is not the quickest. This is because it uses “Human Emulation Technology” to avoid raising any automated querying flags with the search engines. Although this is good, it can be quite frustrating when you want to run ad-hoc analysis on 100 keywords. Having said that, the tool can be left to run in the background and reports can be scheduled.
Conclusion
AWR does the job efficiently and effectively. They have a 30 day trial so it’s worth trialling it to see if it fits your needs. A rank checker should be a part of your SEO toolset, and at US$99 for a 12 month standard plan, AWR is quite affordable.
Other useful articles:
- A comprehensive review of AWR on SEOBOOK: http://www.seobook.com/advanced-web-ranking-review
- A post by Richard Baxter on SEOMoz about how to create awesome ranking charts using results from AWR and Excel pivot tables: http://www.seomoz.org/blog/how-to-make-awesome-ranking-charts
For more information:
- AWR Homepage: http://www.advancedwebranking.com/
- AWR Features: http://www.advancedwebranking.com/features.html
- AWR FAQs: http://www.advancedwebranking.com/faqs.html
- AWR User Guide: http://www.advancedwebranking.com/user-guide/html/en/
Disclaimer: I wrote this review to take up the special offer being run by AWR. If you’re a blogger and want a free copy of AWR, visit http://www.advancedwebranking.com/special-offers.html.
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